My Work
Step into my world, where I've wrangled global brand campaigns, social/digital projects, and used a turn of phrase to make a social impact. From campaigns that pack a punch to witty social sorcery, these are my favourite projects thus far.
P.S Click on the thumbnails to view the videos.
01
Pepsi Co. - Crispy Minis
The Crispy Minis integrated campaign centred around Canada's favourite funny girl-Annie Murphy, in a series of witty videos that brought the concept of "that's crispy" to life. The campaign featured digital, social and compelling out-of-home (OOH) assets, along with influencer outreach.
02
OLG x Toronto Raptors
OLG, in collaboration with the Toronto Raptors, celebrated six outstanding local organizations representing Toronto's diverse boroughs. These organizations were lauded for their positive impact on their communities through basketball. Viewers were encouraged to download the app, play for their chosen team, and contribute to their community of choice.
03
TELUS #StandWithOwners
Canadian small business owners were struggling from the devastating effects of the pandemic. TELUS Business decided to do something about it, through a first-of-its kind campaign #StandWithOwners. From free advertising, to grants of $1M, no stone was left unturned in support of our Canadian communities.
04
Quaker Harvest Crunch
'Find Your Crunch Mode' was a campaign that placed a spotlight on the importance of beginning your mornings on the right note, using only the finest ingredients. This hero spot focused on incorporating real Canadian oats into the heart of every genuine Canadian morning.
05
Kevin Hart x Yas Island
Everyone knows Kevin Hart. But what they didn't know was how we appointed him as Yas Island's first-ever Chief Island Officer. With over 10 videos produced, K-Hart is seen cruising around Yas Island in an attempt to “Hartify” the Island.
06
Ferrari World
Ferrari World Abu Dhabi, the UAE's premier indoor theme park known for its record-breaking rides and experiences, faced a challenge in engaging a younger audience aged 3-12. Parents often viewed the park as less child-friendly due to its focus on high-adrenaline attractions. In response, we collaborated with the in-house operations team to create the Family Zone, a dedicated section tailored for families and young children.
07
Warner Bros. World
Warner Bros. World Abu Dhabi, often overshadowed by its renowned parent company, faced the challenge of forging its own identity in the UAE's largest indoor theme park landscape. After months of intensive brainstorming, focus grouping, and creative experimentation, the idea of "Experience everything you've imagined" emerged, drawing inspiration from childhood nostalgia and the enchantment of magical adventures.
08
Kellogg's Canada (Kashi)
For Kellogg's sub-brand, Kashi, our goal was to demonstrate the product's versatility, showcasing its ability to be enjoyed in various ways. Beyond its culinary adaptability, the campaign aimed to mirror the diverse fabric of Canadian society, celebrating individuals from a myriad of cultural backgrounds.
Estee Lauder - Born From Color
